Persuasion and Negotiation Skills in Sales
In today’s competitive environment, where customers have so many options, it is not enough for salespeople merely to know sales techniques well. Selling and buying are now a matter of negotiation. If your salespeople are not equipped to manage the negotiation process in the best possible way, your closing rate and/or profitability will be low. This training has been designed in the way best suited to the conditions of our country, to teach salespeople the purchasing criteria and the logic of buyers’ thinking so that they can succeed in negotiations, and to equip them with practical knowledge that helps them close sales more efficiently.
Target audienceAll sales professionals who want to develop their negotiation skills.
Duration2 days (09:00 - 16:00)
Training content
- The Structure of Persuasion
- How the Brain Is Persuaded
- Using One’s Own Mood
- Patterns of Verbal Acrobatics
- Use of Associative Triggers
- Using Strategies
- Hypnotic Language
- Understanding and Directing Body Language
- Adaptation
- Eye Accessing Cues
At the end of this training, participants
- Will be able to define the process of preparing for negotiation.
Training method
Interactive knowledge sharingMany practical examples that will ensure a better understanding of the techniques coveredGroup workIndividual negotiation style testGames and their assessmentsDiscussions on the video presentation